:root {
  --ink: #121212;
  --ink-soft: #202020;
  --paper: #f4f1ec;
  --white: #fff;
  --muted: #aaa39a;
  --red: #d81725;
  --red-dark: #9f0f1a;
  --line: rgba(18, 18, 18, .14);
  --container: 1180px;
  --radius: 4px;
  --header-height: 92px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: var(--header-height);
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "Manrope", Arial, sans-serif;
  font-size: 16px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

body.menu-open {
  overflow: hidden;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

.container {
  width: min(calc(100% - 48px), var(--container));
  margin-inline: auto;
}

.section {
  padding: 120px 0;
}

.skip-link {
  position: fixed;
  z-index: 1000;
  top: 10px;
  left: 10px;
  padding: 10px 16px;
  background: var(--white);
  transform: translateY(-150%);
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: fixed;
  z-index: 100;
  top: 0;
  left: 0;
  width: 100%;
  height: var(--header-height);
  color: var(--white);
  transition: background .3s ease, box-shadow .3s ease, height .3s ease;
}

.site-header.is-scrolled {
  height: 76px;
  background: rgba(15, 15, 15, .96);
  box-shadow: 0 8px 30px rgba(0, 0, 0, .15);
  backdrop-filter: blur(12px);
}

.header-inner {
  height: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.brand {
  position: relative;
  isolation: isolate;
}

.brand::before,
.brand::after {
  position: absolute;
  z-index: -1;
  content: "";
  pointer-events: none;
  opacity: 0;
}

.brand::before {
  top: 50%;
  left: 50%;
  width: 220px;
  height: 110px;
  border-radius: 50%;
  background: radial-gradient(ellipse, rgba(255, 255, 255, .42) 0%, rgba(255, 63, 78, .28) 30%, rgba(216, 23, 37, .1) 52%, transparent 74%);
  filter: blur(12px);
  transform: translate(-50%, -50%) scale(.55);
}

.brand::after {
  top: -24px;
  left: -70px;
  width: 80px;
  height: 118px;
  background: linear-gradient(90deg, transparent, rgba(255, 255, 255, .42), transparent);
  filter: blur(13px);
  transform: rotate(20deg);
}

.brand img {
  position: relative;
  z-index: 1;
  width: 162px;
  height: auto;
}

@media (hover: hover) and (pointer: fine) {
  .brand:hover::before,
  .brand:focus-visible::before {
    animation: logo-backlight 1.15s ease-out;
  }

  .brand:hover::after,
  .brand:focus-visible::after {
    animation: logo-light-sweep 1s cubic-bezier(.2, .7, .2, 1);
  }
}

@keyframes logo-backlight {
  0% {
    opacity: 0;
    transform: translate(-50%, -50%) scale(.55);
  }
  24% {
    opacity: .95;
    transform: translate(-50%, -50%) scale(1);
  }
  58% {
    opacity: .62;
    transform: translate(-50%, -50%) scale(1.12);
  }
  100% {
    opacity: 0;
    transform: translate(-50%, -50%) scale(1.25);
  }
}

@keyframes logo-light-sweep {
  0% {
    opacity: 0;
    transform: translateX(0) rotate(20deg);
  }
  22% {
    opacity: .7;
  }
  70% {
    opacity: .35;
  }
  100% {
    opacity: 0;
    transform: translateX(250px) rotate(20deg);
  }
}

.main-nav {
  display: flex;
  align-items: center;
  gap: 34px;
  font-size: .82rem;
  font-weight: 700;
  letter-spacing: .06em;
  text-transform: uppercase;
}

.main-nav > a:not(.nav-cta) {
  position: relative;
}

.main-nav > a:not(.nav-cta)::after {
  position: absolute;
  right: 0;
  bottom: -7px;
  left: 0;
  height: 2px;
  content: "";
  background: var(--red);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform .25s ease;
}

.main-nav > a:hover::after,
.main-nav > a:focus-visible::after {
  transform: scaleX(1);
  transform-origin: left;
}

.nav-cta {
  padding: 12px 18px;
  border: 1px solid rgba(255, 255, 255, .45);
  border-radius: 99px;
}

.nav-cta:hover {
  border-color: var(--red);
  background: var(--red);
}

.menu-toggle {
  display: none;
  width: 44px;
  height: 44px;
  padding: 11px 7px;
  border: 0;
  background: transparent;
}

.menu-toggle span {
  display: block;
  width: 28px;
  height: 2px;
  margin: 5px 0;
  background: var(--white);
  transition: transform .25s ease, opacity .25s ease;
}

.hero {
  position: relative;
  min-height: 760px;
  height: 100svh;
  color: var(--white);
  background: #141414;
  overflow: hidden;
}

.hero-bg {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, rgba(8, 8, 8, .92) 0%, rgba(8, 8, 8, .76) 48%, rgba(8, 8, 8, .28) 100%),
    linear-gradient(0deg, rgba(8, 8, 8, .58), transparent 35%),
    url("images/hero.jpg") center / cover no-repeat;
  transform: scale(1.03);
}

.hero-bg::after {
  position: absolute;
  inset: 0;
  content: "";
  opacity: .18;
  background-image: radial-gradient(rgba(255, 255, 255, .55) .6px, transparent .6px);
  background-size: 5px 5px;
}

.hero-playground {
  position: absolute;
  z-index: 1;
  top: 0;
  right: 0;
  bottom: 0;
  width: 52%;
  overflow: hidden;
  pointer-events: none;
}

.hero-glow {
  position: absolute;
  top: var(--glow-y, 50%);
  left: var(--glow-x, 70%);
  width: 410px;
  height: 410px;
  border-radius: 50%;
  opacity: 0;
  background: radial-gradient(circle, rgba(255, 90, 102, .4) 0%, rgba(255, 44, 61, .2) 22%, rgba(216, 23, 37, .1) 46%, transparent 72%);
  filter: blur(8px);
  transform: translate(-50%, -50%);
  transition: opacity .35s ease;
  mix-blend-mode: screen;
}

.hero.is-playful .hero-glow {
  opacity: 1;
}

.hero-ripple {
  position: absolute;
  width: 24px;
  height: 24px;
  border: 2px solid rgba(255, 255, 255, .75);
  border-radius: 50%;
  box-shadow:
    0 0 18px rgba(255, 48, 64, .6),
    inset 0 0 12px rgba(255, 48, 64, .35);
  transform: translate(-50%, -50%) scale(.15);
  animation: hero-ripple 1.35s cubic-bezier(.12, .7, .2, 1) forwards;
  mix-blend-mode: screen;
}

.hero-ripple::before,
.hero-ripple::after {
  position: absolute;
  inset: 50%;
  width: 100%;
  height: 100%;
  content: "";
  border: 1px solid rgba(255, 54, 70, .65);
  border-radius: inherit;
  transform: translate(-50%, -50%);
}

.hero-ripple::before {
  animation: hero-ripple-ring 1.35s .08s ease-out forwards;
}

.hero-ripple::after {
  animation: hero-ripple-ring 1.35s .18s ease-out forwards;
}

@keyframes hero-ripple {
  0% {
    opacity: .95;
    transform: translate(-50%, -50%) scale(.15);
  }
  100% {
    opacity: 0;
    transform: translate(-50%, -50%) scale(18);
  }
}

@keyframes hero-ripple-ring {
  0% {
    opacity: .8;
    transform: translate(-50%, -50%) scale(.4);
  }
  100% {
    opacity: 0;
    transform: translate(-50%, -50%) scale(1.8);
  }
}

.hero-content {
  position: relative;
  z-index: 2;
  height: 100%;
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: flex-start;
  padding-top: var(--header-height);
}

.eyebrow,
.section-kicker {
  margin: 0 0 22px;
  color: var(--red);
  font-size: .76rem;
  font-weight: 800;
  letter-spacing: .2em;
  text-transform: uppercase;
}

.hero .eyebrow {
  color: #ff5260;
}

.hero h1 {
  max-width: 940px;
  margin: 0;
  font-size: clamp(3.4rem, 7.2vw, 7.5rem);
  font-weight: 700;
  line-height: .98;
  letter-spacing: -.065em;
}

.hero h1 span {
  color: transparent;
  font-family: "Noto Sans", Arial, sans-serif;
  font-weight: 400;
  letter-spacing: -.045em;
  -webkit-text-stroke: 1.25px rgba(255, 255, 255, .68);
}

.hero-copy {
  max-width: 620px;
  margin: 34px 0 0;
  color: rgba(255, 255, 255, .72);
  font-size: 1.1rem;
}

.hero-actions {
  display: flex;
  gap: 14px;
  margin-top: 38px;
}

.button {
  display: inline-flex;
  min-height: 54px;
  align-items: center;
  justify-content: center;
  padding: 13px 25px;
  border: 1px solid transparent;
  border-radius: var(--radius);
  font-size: .85rem;
  font-weight: 800;
  letter-spacing: .045em;
  text-transform: uppercase;
  transition: transform .25s ease, background .25s ease, border-color .25s ease;
}

.button:hover {
  transform: translateY(-2px);
}

.button-primary {
  color: var(--white);
  background: var(--red);
}

.button-primary:hover {
  background: var(--red-dark);
}

.button-ghost {
  color: var(--white);
  border-color: rgba(255, 255, 255, .42);
  background: rgba(255, 255, 255, .04);
}

.button-ghost:hover {
  border-color: var(--white);
  background: rgba(255, 255, 255, .1);
}

.scroll-cue {
  position: absolute;
  z-index: 2;
  right: 5vw;
  bottom: 38px;
  width: 28px;
  height: 48px;
  border: 1px solid rgba(255, 255, 255, .38);
  border-radius: 20px;
}

.scroll-cue span {
  position: absolute;
  top: 10px;
  left: 50%;
  width: 4px;
  height: 8px;
  border-radius: 3px;
  background: var(--white);
  transform: translateX(-50%);
  animation: scroll-cue 1.8s infinite;
}

@keyframes scroll-cue {
  0% { opacity: 0; transform: translate(-50%, 0); }
  25% { opacity: 1; }
  75% { opacity: 1; }
  100% { opacity: 0; transform: translate(-50%, 16px); }
}

.intro-grid {
  display: grid;
  grid-template-columns: 1.1fr .9fr;
  gap: 10%;
}

h2 {
  margin: 0;
  font-size: clamp(2.3rem, 4.2vw, 4.4rem);
  font-weight: 700;
  line-height: 1.08;
  letter-spacing: -.05em;
}

.intro-copy {
  padding-top: 42px;
  color: #57524d;
  font-size: 1.08rem;
}

.intro-copy p:first-child {
  margin-top: 0;
  color: var(--ink);
  font-size: 1.22rem;
  font-weight: 600;
}

.values {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin-top: 90px;
  border-top: 1px solid var(--line);
}

.values article {
  padding: 38px 42px 0 0;
}

.values article + article {
  padding-left: 42px;
  border-left: 1px solid var(--line);
}

.value-number,
.service-content > span {
  color: var(--red);
  font-size: .72rem;
  font-weight: 800;
  letter-spacing: .14em;
}

.values h3 {
  margin: 16px 0 8px;
  font-size: 1.25rem;
}

.values p {
  margin: 0;
  color: #6d6761;
  font-size: .94rem;
}

.services {
  color: var(--white);
  background: var(--ink);
}

.section-heading {
  display: grid;
  grid-template-columns: 1.5fr .5fr;
  align-items: end;
  gap: 8%;
  margin-bottom: 58px;
}

.section-heading > p {
  margin: 0 0 8px;
  color: rgba(255, 255, 255, .55);
}

.service-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  grid-auto-rows: 390px;
  gap: 16px;
}

.service-card {
  position: relative;
  min-height: 390px;
  overflow: hidden;
  background: #292929;
}

.service-card-featured,
.service-card-wide {
  grid-column: span 2;
}

.service-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: grayscale(.2);
  transition: transform .7s cubic-bezier(.2, .75, .25, 1), filter .5s ease, opacity .45s ease;
}

.service-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(10, 10, 10, .05) 20%, rgba(10, 10, 10, .92) 100%);
  transition: background .45s ease, backdrop-filter .45s ease;
}

.service-content {
  position: absolute;
  z-index: 1;
  right: 0;
  bottom: 0;
  left: 0;
  padding: 34px;
  transition: bottom .55s cubic-bezier(.2, .75, .25, 1), transform .55s cubic-bezier(.2, .75, .25, 1);
}

.service-content h3 {
  margin: 9px 0 8px;
  font-size: 1.65rem;
  line-height: 1.15;
}

.service-content p {
  max-width: 660px;
  margin: 0;
  color: rgba(255, 255, 255, .68);
  font-size: .92rem;
  transition: color .4s ease, font-size .4s ease;
}

@media (hover: hover) and (pointer: fine) {
  .service-card:not(.service-card-text):hover img {
    opacity: .47;
    filter: grayscale(.45) saturate(.75);
    transform: scale(1.055);
  }

  .service-card:not(.service-card-text):hover .service-overlay {
    background: linear-gradient(180deg, rgba(10, 10, 10, .38), rgba(10, 10, 10, .76));
    backdrop-filter: blur(1.5px);
  }

  .service-card:not(.service-card-text):hover .service-content {
    bottom: 50%;
    transform: translateY(50%);
  }

  .service-card:not(.service-card-text):hover .service-content h3 {
    color: var(--white);
    text-shadow: 0 4px 24px rgba(0, 0, 0, .45);
  }

  .service-card:not(.service-card-text):hover .service-content p {
    color: rgba(255, 255, 255, .9);
  }
}

@media (max-width: 900px), (hover: none), (pointer: coarse) {
  .service-card:not(.service-card-text).is-revealed img {
    opacity: .47;
    filter: grayscale(.45) saturate(.75);
    transform: scale(1.055);
  }

  .service-card:not(.service-card-text).is-revealed .service-overlay {
    background: linear-gradient(180deg, rgba(10, 10, 10, .38), rgba(10, 10, 10, .76));
    backdrop-filter: blur(1.5px);
  }

  .service-card:not(.service-card-text).is-revealed .service-content {
    bottom: 50%;
    transform: translateY(50%);
  }

  .service-card:not(.service-card-text).is-revealed .service-content h3 {
    color: var(--white);
    text-shadow: 0 4px 24px rgba(0, 0, 0, .45);
  }

  .service-card:not(.service-card-text).is-revealed .service-content p {
    color: rgba(255, 255, 255, .9);
  }
}

.service-card-text {
  color: var(--ink);
  background: var(--red);
}

.service-card-text .service-content {
  top: 0;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
}

.service-card-text .service-content > span,
.service-card-text .service-content p {
  color: rgba(255, 255, 255, .72);
}

.service-card-text h3 {
  color: var(--white);
  font-size: 2rem;
}

.service-card-text a {
  align-self: flex-start;
  margin-top: 30px;
  padding-bottom: 5px;
  color: var(--white);
  border-bottom: 1px solid rgba(255, 255, 255, .5);
  font-size: .85rem;
  font-weight: 700;
}

.service-quote {
  position: relative;
  min-height: 390px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 38px;
  overflow: hidden;
  color: var(--white);
  border: 1px solid rgba(255, 255, 255, .12);
  background:
    linear-gradient(145deg, rgba(216, 23, 37, .1), transparent 55%),
    #181818;
}

.service-quote::after {
  position: absolute;
  right: -48px;
  bottom: -48px;
  width: 150px;
  height: 150px;
  content: "";
  border: 32px solid var(--red);
  border-radius: 50%;
  opacity: .85;
}

.quote-mark {
  position: absolute;
  top: 14px;
  right: 28px;
  color: rgba(255, 255, 255, .06);
  font-family: Georgia, serif;
  font-size: 10rem;
  line-height: 1;
}

.service-quote p {
  position: relative;
  z-index: 1;
  margin: 0;
  font-size: clamp(1.65rem, 2.25vw, 2.4rem);
  font-weight: 700;
  line-height: 1.18;
  letter-spacing: -.045em;
}

.service-quote em {
  color: transparent;
  font-family: "Playfair Display", Georgia, serif;
  font-weight: 600;
  -webkit-text-stroke: 1px rgba(255, 255, 255, .8);
}

.service-quote strong {
  color: var(--red);
  font-weight: 800;
}

.quote-signature {
  position: relative;
  z-index: 1;
  margin-top: 32px;
  color: rgba(255, 255, 255, .42);
  font-size: .64rem;
  font-weight: 800;
  letter-spacing: .15em;
  text-transform: uppercase;
}

.showreel {
  background: var(--paper);
}

.showreel-heading {
  display: grid;
  grid-template-columns: 1.35fr .65fr;
  align-items: end;
  gap: 10%;
  margin-bottom: 52px;
}

.showreel-heading > p {
  margin: 0 0 8px;
  color: #6d6761;
}

.video-frame {
  position: relative;
  padding: 10px;
  background: var(--white);
  box-shadow: 0 24px 70px rgba(18, 18, 18, .13);
}

.video-frame::before {
  position: absolute;
  z-index: 1;
  top: -10px;
  left: 34px;
  padding: 8px 14px;
  content: "SHOWREEL · 00:59";
  color: var(--white);
  background: var(--red);
  font-size: .66rem;
  font-weight: 800;
  letter-spacing: .13em;
}

.video-frame video {
  display: block;
  width: 100%;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  background: #090909;
}

.statement {
  color: var(--white);
  text-align: center;
  background:
    linear-gradient(rgba(17, 17, 17, .89), rgba(17, 17, 17, .89)),
    url("images/strategy.jpg") center / cover fixed;
}

.statement-inner {
  max-width: 960px;
}

.statement blockquote {
  margin: 0 auto 30px;
  font-family: "Playfair Display", Georgia, serif;
  font-size: clamp(2.35rem, 5vw, 5rem);
  font-style: italic;
  line-height: 1.15;
  letter-spacing: -.03em;
}

.statement-inner > p:last-child {
  max-width: 660px;
  margin: 0 auto;
  color: rgba(255, 255, 255, .58);
}

.contact {
  color: var(--white);
  background: #171717;
}

.contact-grid {
  display: grid;
  grid-template-columns: 1.35fr .65fr;
  gap: 12%;
}

.contact h2 span {
  color: var(--red);
}

.contact-lead > p:not(.section-kicker) {
  max-width: 590px;
  margin: 28px 0 35px;
  color: rgba(255, 255, 255, .58);
}

.contact-details {
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-content: start;
  gap: 44px 34px;
  padding-top: 42px;
  font-style: normal;
}

.contact-details span {
  display: block;
  margin-bottom: 9px;
  color: rgba(255, 255, 255, .38);
  font-size: .68rem;
  font-weight: 800;
  letter-spacing: .16em;
  text-transform: uppercase;
}

.contact-details a {
  font-size: 1rem;
  font-weight: 600;
}

.contact-details a:hover {
  color: #ff5260;
}

.site-footer {
  padding: 32px 0;
  color: rgba(255, 255, 255, .5);
  background: #0d0d0d;
  font-size: .78rem;
}

.footer-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 30px;
}

.footer-inner img {
  width: 130px;
  height: auto;
  opacity: .72;
}

.footer-inner a:hover {
  color: var(--white);
}

@media (max-width: 900px) {
  :root {
    --header-height: 78px;
  }

  .section {
    padding: 90px 0;
  }

  .menu-toggle {
    position: relative;
    z-index: 2;
    display: block;
    cursor: pointer;
  }

  .menu-open .menu-toggle span:nth-child(1) {
    transform: translateY(7px) rotate(45deg);
  }

  .menu-open .menu-toggle span:nth-child(2) {
    opacity: 0;
  }

  .menu-open .menu-toggle span:nth-child(3) {
    transform: translateY(-7px) rotate(-45deg);
  }

  .main-nav {
    position: fixed;
    inset: 0;
    display: flex;
    visibility: hidden;
    flex-direction: column;
    justify-content: center;
    gap: 22px;
    padding: 100px 24px;
    background: rgba(13, 13, 13, .98);
    opacity: 0;
    transform: translateY(-10px);
    transition: opacity .25s ease, transform .25s ease, visibility .25s;
  }

  .menu-open .main-nav {
    visibility: visible;
    opacity: 1;
    transform: translateY(0);
  }

  .main-nav a {
    font-size: 1.15rem;
  }

  .nav-cta {
    margin-top: 12px;
  }

  .hero {
    min-height: 700px;
  }

  .hero-playground {
    display: none;
  }

  .intro-grid,
  .section-heading,
  .showreel-heading,
  .contact-grid {
    grid-template-columns: 1fr;
  }

  .intro-copy {
    max-width: 700px;
    padding-top: 24px;
  }

  .values {
    margin-top: 60px;
  }

  .values article,
  .values article + article {
    padding: 30px 22px 0;
  }

  .values article:first-child {
    padding-left: 0;
  }

  .section-heading > p {
    max-width: 580px;
    margin-top: 20px;
  }

  .showreel-heading > p {
    max-width: 580px;
    margin-top: 20px;
  }

  .service-grid {
    grid-template-columns: 1fr 1fr;
  }

  .service-card-featured,
  .service-card-wide {
    grid-column: span 2;
  }

  .contact-details {
    max-width: 600px;
    padding-top: 70px;
  }
}

@media (max-width: 620px) {
  .container {
    width: min(calc(100% - 32px), var(--container));
  }

  .section {
    padding: 72px 0;
  }

  .brand img {
    width: 136px;
  }

  .hero {
    height: auto;
    min-height: 720px;
  }

  .hero-bg {
    background-position: 58% center;
  }

  .hero h1 {
    font-size: clamp(2.85rem, 13vw, 4.5rem);
  }

  .hero-copy {
    margin-top: 27px;
    font-size: .98rem;
  }

  .hero-actions {
    width: 100%;
    flex-direction: column;
    margin-top: 30px;
  }

  .button {
    width: 100%;
  }

  .scroll-cue {
    display: none;
  }

  h2 {
    font-size: 2.4rem;
  }

  .values {
    grid-template-columns: 1fr;
  }

  .values article,
  .values article + article,
  .values article:first-child {
    padding: 27px 0;
    border-left: 0;
    border-bottom: 1px solid var(--line);
  }

  .service-grid {
    display: block;
  }

  .service-card {
    min-height: 370px;
    margin-bottom: 14px;
  }

  .service-quote {
    min-height: 370px;
    margin-bottom: 14px;
    padding: 28px;
  }

  .service-content {
    padding: 25px;
  }

  .statement {
    background-attachment: scroll;
  }

  .statement blockquote {
    font-size: 2.6rem;
  }

  .contact-details {
    grid-template-columns: 1fr;
    gap: 30px;
    padding-top: 55px;
  }

  .footer-inner {
    flex-direction: column;
    text-align: center;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: .01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: .01ms !important;
  }

  .hero-playground {
    display: none;
  }

  .brand::before,
  .brand::after {
    display: none;
  }
}